BDSS 13 Virtual Summit

Complete Learning Dashboard - All Insights, Tools & Action Items

Speaker Sessions

Q&A Sessions

50+

Tools Mentioned

200+

Actionable Insights

📄 Q&A Transcripts 📝 Presentation Transcripts 📊 Presentation Slides 🎯 Sponsor Slides

Key Themes & Mega Insights

The AI Revolution is HERE

Theme across all speakers

1ChatGPT is the #2 product discovery platform after Amazon (105M visitors/day)
238% of Amazon shoppers already use Rufus - way higher than predicted
3Rufus users are 60% more likely to purchase - $10B incremental sales on track
4By 2030, agentic AI expected to be $300-500 billion market (15-25% of all US commerce)
560 million people do e-commerce shopping queries on ChatGPT DAILY

AEO is the New SEO

Dan Kurtz, Norm Farrar, Julian Lopez, Max Sinclair

1Only 7.8% of Google's top 3 results are cited by ChatGPT
2ChatGPT pulls 90% of citations from OUTSIDE Google's top 10
3Lead with the answer - first 2-3 sentences must contain the answer
4Create LLMs.txt file - the new robots.txt for AI engines
53.5x conversion rate from AI referrals vs traditional search

Images Beat Everything

Amy Wees, Kamal Singh, Jay Margaliot

1Gallery images are the MOST important - buyers don't read listings
2A+ content is less than 30% of conversion rate factor
3Generate 10-12+ main image variations, not just 1-2
4Case study: 23% sales increase from main image change alone ($26K in 3 weeks)
5AI-perfect images often LOSE to boundary-pushing images in split tests

Build Command Centers, Not Tools

Dan Ashburn, Danny McMillan, Mansour Norouzi

1Stop being the "human API" - connect all your tools with AI
2Claude Code is more productive than an entire VA team ($200/month)
3Skills + Bootstrap files maintain context across conversations
4What took 40+ hours now takes minutes with Claude Co-work
5Never employ anyone who refuses to learn Claude - they become bottlenecks

The Inflection Point Quote

"This is a similar inflection point to early 2000s Google rise. TripAdvisor won by understanding PageRank - the same opportunity exists now for brands that understand AEO."

- Max Sinclair

AI Tools & Automation

Claude Code / Claude Max

AI command center for connecting all your tools. Build skills, automate workflows, replace VAs. Most recommended tool across speakers.

$100-200/month

Automation Must-Have

Nano Banana Pro

Best AI image generation for Amazon product photography. Uses Gemini 3 Pro. Pixel-perfect control, multiple products support.

Free with credits

Images Top Pick

Higgs Field Ultimate

Multi-model AI platform. Access to VO3.1, Sora 2 Pro, templates. 1200 credits/month with rollover. Cheapest per-credit cost.

$24/month

Video Images

N8N

Workflow automation platform. Perfect for predictable, repetitive tasks like social posting, meeting transcripts to Notion.

Free / $20+

Automation Workflows

OpenBridge + BigQuery

Connect Amazon Seller Central to Google BigQuery. Query: "Which SKUs are bleeding margins?" Full data access for AI analysis.

$5-100/month

Data Amazon

Perplexity Pro

Deep research integration for Claude. Live internet access, citation tracking. Connect to command center for research capabilities.

$20/month

Research AEO

GenSpark

Fast AI generation with 10,000 credits for $20/month. Faster than Google AI Studio. Good for batch image generation.

$20/month

Images Fast

Pomeli (Google Labs)

Enter website URL, auto-generate brand DNA (fonts, colors, taglines). Creates ad campaigns and creatives automatically.

Free

Creative Ads

Pebbly

Out-of-box tool specifically for e-commerce product shots. Best for those who don't want to learn complex prompting.

Varies

Images Easy

Repliant.ai

Automated social media commenting. Build presence where AI looks for brand mentions.

Varies

Social AEO

CrowdReply.io

Reddit brand mention management. Monitor and engage where AI sources content for recommendations.

Varies

Reddit AEO

Searchable.com

AI search visibility reports. See how your brand appears in AI-powered search results across platforms.

Varies

Analytics AEO

Inboxx.ai

Spy on Shopify competitor email marketing. See what sequences and offers competitors are sending.

Varies

Competitive Email

ZonGuru

"Keywords on Fire" and AI listing optimization. Amy Wees' recommended final step after Rufus optimization process.

Varies

Listings Keywords

VOC.ai

Extract Q&A data from Amazon. Feed customer questions into listing optimization process.

Varies

Research Voice

Sellerboard

Profit tracking with FIFO cost of goods. Identifies silent killers: fee changes, listing changes, FBA errors.

$15+/month

Profit Analytics

Answer Engine Optimization (AEO) & Amazon Rufus

SEO vs AEO: The Shift

Dan Kurtz & Norm Farrar

SEO (Old)	AEO (New)
Backlinks	Citations
Keyword optimization	Brand authority optimization
Time on page	Speed to answer
Build up to answer	Lead with answer
2000+ words	Concise and direct
10 blue links	2-3 recommendation slots

LLMs.txt File Structure

Brand New - Hot off the charts!

// HEADER - AI Elevator Pitch
Company: [Brand Name]
What we do: [Clear description]
Who we serve: [Target audience]

// BODY - Products & Content
Products: [Full descriptions]
Pages: [URL + descriptions]
Blog posts: [Titles + summaries]

// FOOTER - Authority Signals
Social channels: [Links]
Press mentions: [Citations]
Awards: [Recognition]
Reviews: [Platforms]

Pro tip: Create subdirectory LLMs folders for each product category

Content Types AI Loves

Multiple speakers confirmed

1Definitions/Glossaries - Clear explanations of terms
2Numbered Lists - "Top 5 ways to..." format
3How-to Guides - Step-by-step instructions
4Comparison Articles - X vs Y format
5FAQs - Think outside the box (100s of questions!)
6Original Data/Research - Use Reddit polls for data
7Tables - LLMs perform better with tabular data

Rufus Key Facts

Andrew Bell, Max Sinclair, Scot Wingo

!Rufus searches the ENTIRE internet, not just Amazon
!424 million users in 2025 with 140% monthly growth
!Answered 100M questions in 2024 → 500M in 2025
!If you're ONLY on Amazon, you have very little to work with
!Cosmo is just ONE of many knowledge graphs Amazon uses
!Sponsored Prompt coming - buy prompts in Rufus conversation (closed beta)

Quick Win AEO Checklist

✓

Build LLMs.txt file

Create and upload to your website root directory

✓

Create comparison pages

Your product vs competitors, your product vs alternatives

✓

Rewrite product descriptions

Lead with answers, use semantic triples (X does Y because Z)

✓

Add FAQ schema

Structured FAQ markup on all product pages

✓

Get external reviews

G2, Capterra, Google Business Profile, industry sites

✓

Test AI recommendations

Search "best [product] for [use case]" on ChatGPT, Perplexity

✓

Press release strategy

Premium release every quarter ($300-$3000), monthly basic releases

Listing Optimization

Amy Wees' Rufus Optimization Process

Top-rated session

1Ask Rufus 1-2 questions at a time (not bulk queries)
2Use VOC.ai to extract Q&A data from reviews
3Have ChatGPT rewrite entire listing based on Rufus data
4Final step: ZonGuru's Keywords on Fire + AI listing tool
5Process is highly in-depth - difficult to fully automate

                            Warning: Be cautious with title/bullet changes on bestsellers - can force re-index and wrong category placement
                        

The 7-Image Strategy

Amy Wees

!Gallery images are THE most important element
!A+ content = less than 30% of conversion rate
!Take customers on a JOURNEY through images
!Order of images matters for buying decisions
!Split test images with Amazon Experiments first

Kamal's Million Dollar Main Image SOP

Systematic approach to high CTR

Volume: Create 10-12+ main image variations
SERP Simulation: Test images against competitor backdrop
Blur Test: Blur entire SERP - which image stands out?
Product Opinion: Get qualitative feedback before live test
Amazon Experiments: Run actual A/B tests with real data
Isolate Variables: If test fails, test ONE element at a time

                            Result: 23% sales increase, $26,000 additional revenue in 3 weeks from single image optimization
                        

IMAGE Framework for AI Prompts

Kamal Singh

IIntent: Main outcome (e.g., "Create a clean Amazon infographic")
MMain Subject: Person, object, or scene to appear
AAesthetics: Mood, lighting, feel
GGuidelines: Specific rules (ratio, icons, badges, text)
EEmphasis: What should stand out

Andrew Bell's Bullet Point Strategy

Rufus Blueprint 2.0

1First 1000 characters + title have highest indexing power
2Put use-case content in 3rd, 4th, 5th bullets (not first)
3Put factual info addressing negative reviews in DESCRIPTION (not bullets)
4Address taste/preference variations in A+ content
5Fill out ALL Seller Central attributes - even boring ones!

AI Image Generation Tips

Chris Luck, Jay Margaliot

!Text distortion fix: "This label is a fixed, finalized graphic asset. Do not change, reinterpret, redraw, stylize, approximate, or hallucinate any text."
!Generate 4 images at a time, pick the best one
!Use reference images for consistency
!Upload zoomed images of labels as references
!Generate 100-200+ images to find the best 7

Advertising & PPC

Nate Ginsburg's 4 Core Workflows

AI-Supported PPC Optimization

1. Search Term Performance Audit (Biweekly)

Problem: Good converting terms stuck in auto campaigns

Process:

Pull search term report
Filter last 30 days
VLOOKUP to check if in manual
Paste into ChatGPT for clustering/prioritization

Action: Move winners from auto to manual campaigns

2. Sales Drop Audit by ASIN (Weekly)

Problem: ASINs silently stop selling without alerts

Process:

Download campaign reports (last 7 + prior 7 days)
Pivot table by ASIN
Filter: current sales = 0, previous > 0

Diagnosis: Buy box? Listing suppression? Budget?

3. Placement Performance Deep Dive (Monthly)

Problem: Over/underspending on different placements

Process:

Pull placement report (last 60 days)
Upload to AI
Ask which placements look inefficient

Signal: If Top of Search ACOS < Target ACOS, increase spend there

4. Inventory Health Check (Weekly)

Problem: Ads running on low-stock items

Process:

Pull restock inventory report
Identify ASINs with <2 weeks cover
Check if active campaigns exist

Tip: Feed screenshots to ChatGPT for analysis

AMC Audiences That Work

Oana Padurariu

1Cart Abandoners - Low-funnel, cost-effective
2Competitor Brand Searchers - Conquest opportunities
3Repeat Buyers - High LTV targeting
4Cross-Sell Audiences - Custom SQL queries
5Look-Alike Audiences - For new products

                            Key Insight: Create audiences PER ASIN, not brand-wide. Start bids 40% below suggested + audience modifier.
                        

Zain's Video Script AI System

5 Data Inputs:

1Bullet points (product features/claims)
2Search term report (customer problems + keywords)
3Business report (which ASINs convert best)
4Customer Review AI Summary (validation)
5Product Opportunity Explorer insights

AI Outputs:

→5 product features identified
→One 15-sec video script per feature (frame by frame)
→Relevant keywords to target for each video

Script generation reduced from days/weeks to 5 minutes

TikTok Shop & Social Media

Ernesto's TikTok Shop Phase Strategy

Bullseye Sellers

Phase 1 (Days 1-30): Foundation

Create compliant, conversion-ready shop
Avoid early violations (wrong docs = 30-90 day bans)
Use WebB, Silk, or AfterShip for listing sync
Set up hourly flash deals (increase 15-20%, then discount)

Phase 2 (Month 2): Affiliate Engine

Creator Levels:

L1: $0-5K/month (new, low friction)
L2: $5-20K/month
L3: $20-50K/month (consistent, follows briefs)
L4: $50-100K/month
L5: $100K+/month (approve immediately)

Create affiliate briefs with talking points, claims to avoid, CTA direction

Phase 3 (Month 3): Post-Probation

Protect shop score at all costs:

Shipping speed
Cancellation rate
Refund rate
Response time

Warning: Shop score drop from 5 to 4 can reduce sales from $10K/day to $1K/day

Phase 4: Scaling

Target: 100+ videos per week (400+ per month)

Focus on consistency, not virality

Case Studies:

Skincare: 5 months → $180K/month, 3x Amazon spillover
Greeting cards: 5 months, 3000 videos → $220K/month (zero ad spend)
Unicorn: 13,000 videos → $1M in single month (zero ad spend)

Matt Altman's Account Army

7,000+ TikTok accounts for $2K/month

Account Creation System:

1Create detailed ICPs with motivations, pain points
2Generate fake personas (Gmail, Twilio phone numbers)
3Use anti-detection browsers (Ads Power, Gilark)
4Residential proxies (most expensive component)

Account Growth Strategy:

→Warm-up: 2-3 hours watching videos daily (first week)
→Initial posts: 2-3 videos over 4-5 days
→Benchmark: Should get 200+ views; if not, warm up again
→Rapid growth: Post movie/TV clips (trending content)
→Target: 5-10K followers in 1-1.5 weeks

                            Results: Reduced awareness budget from $1M/month to $10K/month. 400-500 million views/month across channels.
                        

Influencer Marketing Stack

William Gasner, Gilad Friemann

Amazon Creator Connections (ACC):

✓Pay-for-performance only - pay AFTER sale
✓Amazon handles commission payouts
✓Requires daily/weekly management (not "set and forget")
✓VAs: $6.50-$8.50/hour for management

Micro-Influencer Benefits:

!92% of consumers trust micro-influencers more than ads
!70% cheaper than larger influencers
!Many work for free product only

Influencer Insurance Method:

Have influencers PURCHASE the product first, pay them AFTER they post. If they ghost you, they just became a customer.

TikTok Shop Essential Tools

From multiple speakers

→Celico: Compliance, shop health analytics, getting out of probation
→Kruva: Creator management, outreach, campaign tracking
→WebB/Silk/AfterShip: Listing sync from Amazon
→Fulfilled by TikTok: Cheaper than FBA, helps shop score

                            Minimum commitment: 6 months. Profitability typically starts at $30-50K monthly sales.
                        

Operations & Data

Dan Ashburn's Command Center

6 Building Blocks

1Instruction File (Claude.md): Who you are - AI reads every session
2Rules: Context that loads when needed (inventory, suppliers, products)
3Skills: Saved workflows triggered by commands ("Set up my day")
4Hooks: Automatic safeguards (confirm send vs draft)
5Agents: Specialist sub-operators for deep work
6Connections (MCPs): Tools wired together

Resource: tighteningbike.com/BDSS13

Mansour's AI CEO Hub

No coding required

Problems Solved:

✓Lost revenue from missed POs and late responses
✓Production delays from forgetting to order labels
✓Cash flow surprises
✓Hours spent on data entry

Tech Stack:

→Claude Code (acts as senior developer)
→Supabase (cloud database)
→APIs: Amazon, Keepa, Gmail

Cost: ~$50-250/month for subscriptions

Alex Speian's Trust Framework

Sellerboard - Data Trust

5 Areas Where Trust Breaks:

1Underperforming Products - Need product-level analysis
2Excessive Fees - Understand full fee structure
3Returns - Understand refund cost structure
4FBA Errors - Lost/damaged inventory
5Silent Events - Listing changes, buy box loss

                            Key Insight: Underperforming products hide inside good-looking totals. Conduct systematic analysis at product level.
                        

Supply Chain Insights

Burak Yolga - Forceget

!Global stockout estimate exceeds $1 trillion
!Amazon AWD prices increased 200%
!Amazon auto-reimbursement is only 57% accurate
!Average 80-85 rejected reimbursement cases found per audit
!HTS code optimization can save significant money

Tools: Profit Plus (tracking), StockChamp (inventory), ForceGet Instant Quotation

All Speakers by Topic

Kevin King

Opening Keynote - AI & E-commerce Transformation

ChatGPT as #2 discovery platform, Rufus stats, AEO introduction, tool recommendations

🎬 Video

Score: 9.6 - Winner!

Andrew Erickson

Brand Apps & Lead Generation

Simple AI-powered brand apps for email capture, Replit development, creative app ideas

🎬 Video 💬 Q&A

Score: 9.11

Leo Sgovio

AI Tools for Hero Shots, GEO & Commercial Cloning

Auto Hero Shot Generator, GEO Bundle Builder, N8N flow for commercial cloning at 70¢ per video

🎬 Video 💬 Q&A

Score: 9.09

Amy Wees

Listing Optimization & Rufus

7-image strategy, Rufus questioning process, ZonGuru workflow, image importance

🎬 Video 💬 Q&A

Score: 9.07

Oana Padurariu

Amazon Marketing Cloud (AMC)

Cart abandoners, competitor brand searchers, repeat buyers, custom SQL queries

🎬 Video 💬 Q&A

Score: 9.02

Matt Altman

AI Influencer Playbook - Content at Scale

7,000 TikTok accounts for $2K/month, account army strategy, podcast backlinks

🎬 Video 💬 Q&A

Score: 8.97

Dan Ashburn

AI Command Center

6 building blocks, Claude Code setup, OpenBridge + BigQuery, daily automation

🎬 Video 💬 Q&A

Score: 8.86

Dan Kurtz & Norm Farrar

Answer Engine Optimization (AEO)

LLMs.txt file, SEO vs AEO comparison, press release strategy, 200 citations goal

🎬 Video 💬 Q&A

Score: 8.86

Kamal Singh

AI-Generated High-Converting Amazon Images

Million Dollar Main Image SOP, IMAGE framework, 10-12 variations, SERP simulation

🎬 Video 💬 Q&A

Score: 8.82

Andrew Bell

Rufus Blueprint 2.0

Cosmo optimization, bullet point strategy, attribute importance, international markets

🎬 Video 💬 Q&A

Score: 8.70

Chris Luck

21 AI Tools & Video Generation

Higgs Field Ultimate plan, text distortion fix, VO 3.1 workflows, Pebbly for e-commerce

🎬 Video 💬 Q&A

Danny McMillan

Claude Co-work and AI Automation Skills

Skills as reusable workflows, bootstrap files, quality gate technique, team deployment

🎬 Video 💬 Q&A

Julian Lopez

AI-Powered Search & Agentic Commerce

BRAIN framework, schema markup importance, ACP/UCP protocols, topical authority

🎬 Video 💬 Q&A

Max Sinclair

Answer Engine Optimization & Earned Media

38% use Rufus, 5 subjective product needs, media deals, Reddit declining

🎬 Video 💬 Q&A

Nate Ginsburg

AI-Supported PPC Workflows

4 core workflows, Optimo AI agent, search term audits, placement optimization

🎬 Video 💬 Q&A

Mansour Norouzi

Building an AI-Powered Operational Hub

AI CEO concept, Supabase setup, Gmail API integration, Lego approach

🎬 Video 💬 Q&A

Ritu Java

Vibe Coding for E-commerce

Claude Code + VS Code workflow, Chrome extensions, bookmarklets, just-in-time learning

🎬 Video 💬 Q&A

Scot Wingo

Agentic Commerce & AI Shopping

Sponsored Prompt beta, attribute importance, website crawlability, AI training cycles

🎬 Video 💬 Q&A

Jay Margaliot

AI Image Generation for Amazon

$300 free Google AI credits, 3-prompt system, super prompt method, Topaz upscaling

🎬 Video 💬 Q&A

Ernesto Barrientos

TikTok Shop Success

4-phase strategy, creator levels, shop score protection, 6-month minimum commitment

🎬 Video

William Gasner

Leveraging Micro-Influencers

Stack Influence model, influencer insurance, cold start problem solution, UGC benefits

🎬 Video

Gilad Friemann

Amazon Creator Connections & VAs

ACC management, VA rates $6.50-$8.50/hr, pay-for-performance model

🎬 Video

Zain Abidee

AI-Powered Sponsored Products Video Scripts

5 data inputs system, feature-based scripts, 5-minute script generation

🎬 Video

Alex Speian

Data Trust & Profit Analysis

5 areas where trust breaks, silent killers, FIFO cost tracking

🎬 Video

Bob Gordon

Amazon FBA Prep & 3PL Services

QA checkpoints, returns handling, pricing benchmarks, peak season planning

🎬 Video

Burak Yolga

Supply Chain & Global Expansion

AWD alternatives, HTS code optimization, reimbursement audits, Profit Plus tool

🎬 Video

Brett Bohanon

AI Video Creation

Pomeli for brand DNA, workflow optimization, cost/time/benefit matrix

🎬 Video 💬 Q&A

Master Action Checklist

This Week (Quick Wins)

✓

Test AI recommendations for your products

Search "best [your product] for [use case]" on ChatGPT, Perplexity, Gemini

✓

Set up Claude Max account

$100-200/month - most recommended tool across all speakers

✓

Generate 10+ main image variations

Use Nano Banana or Higgs Field - $24/month unlimited

✓

Fill ALL Seller Central attributes

Even the boring ones - Rufus uses them for recommendations

This Month (Foundation)

✓

Create LLMs.txt file for your website

Header (who you are), Body (products/pages), Footer (authority signals)

✓

Build Claude Command Center

Follow Dan Ashburn's 6 building blocks: tighteningbike.com/BDSS13

✓

Run Amy's Rufus optimization process

Ask 1-2 questions at a time, use ZonGuru as final step

✓

Set up Amazon Marketing Cloud audiences

Start with cart abandoners, competitor searchers, repeat buyers

✓

Connect OpenBridge to BigQuery

Enable AI queries on your Amazon data - starts at $5/month

This Quarter (Scale)

✓

Launch press release strategy

1 premium release ($300-$3000), monthly basic releases for citations

✓

Get featured in comparison articles

Target top 3 placement - AI mostly recommends from top 3

✓

Evaluate TikTok Shop launch

6-month minimum commitment, plan for 100+ videos/week at scale

✓

Build micro-influencer program

Test ACC (pay-for-performance) or Stack Influence model

✓

Implement Nate's 4 PPC workflows

Search term audit (biweekly), sales drop (weekly), placement (monthly), inventory

Long-Term (Competitive Moat)

✓

Achieve 200+ brand citations across web

This is the threshold to cement in LLM recommendations

✓

Build AI operational hub

Unified dashboard: products, POs, timeline, cash flow, alerts

✓

Create content knowledge graph

Deep topical authority on problems your product solves

✓

Prepare for ACP/UCP protocols

Structure product data for machine readability (agentic commerce)

BDSS 13 Dashboard

BDSS 13 Virtual Summit

Key Themes & Mega Insights

The AI Revolution is HERE

AEO is the New SEO

Images Beat Everything

Build Command Centers, Not Tools

The Inflection Point Quote

AI Tools & Automation

Claude Code / Claude Max

Nano Banana Pro

Higgs Field Ultimate

N8N

OpenBridge + BigQuery

Perplexity Pro

GenSpark

Pomeli (Google Labs)

Pebbly

Repliant.ai

CrowdReply.io

Searchable.com

Inboxx.ai

ZonGuru

VOC.ai

Sellerboard

Answer Engine Optimization (AEO) & Amazon Rufus

SEO vs AEO: The Shift

LLMs.txt File Structure

Content Types AI Loves

Rufus Key Facts

Quick Win AEO Checklist

Build LLMs.txt file

Create comparison pages

Rewrite product descriptions

Add FAQ schema

Get external reviews

Test AI recommendations

Press release strategy

Listing Optimization

Amy Wees' Rufus Optimization Process

The 7-Image Strategy

Kamal's Million Dollar Main Image SOP

IMAGE Framework for AI Prompts

Andrew Bell's Bullet Point Strategy

AI Image Generation Tips

Advertising & PPC

Nate Ginsburg's 4 Core Workflows

1. Search Term Performance Audit (Biweekly)

2. Sales Drop Audit by ASIN (Weekly)

3. Placement Performance Deep Dive (Monthly)

4. Inventory Health Check (Weekly)

AMC Audiences That Work

Zain's Video Script AI System

5 Data Inputs:

AI Outputs:

TikTok Shop & Social Media

Ernesto's TikTok Shop Phase Strategy

Phase 1 (Days 1-30): Foundation

Phase 2 (Month 2): Affiliate Engine

Phase 3 (Month 3): Post-Probation

Phase 4: Scaling

Matt Altman's Account Army

Account Creation System:

Account Growth Strategy:

Influencer Marketing Stack

Amazon Creator Connections (ACC):

Micro-Influencer Benefits:

Influencer Insurance Method:

TikTok Shop Essential Tools

Operations & Data

Dan Ashburn's Command Center

Mansour's AI CEO Hub

Problems Solved:

Tech Stack:

Alex Speian's Trust Framework

5 Areas Where Trust Breaks:

Supply Chain Insights

All Speakers by Topic

Kevin King

Andrew Erickson